But with a private account, you need to opt in.Īs a result, new followers are excited when their request to follow is accepted, while existing followers get to feel special for being on the inside all along. With a public account, you’re less incentivized to follow because you can check their feed at any time. This triggers FOMO among Instagram users on the outside, who naturally want to find out what they’re missing. Private accounts are exclusive by nature. But some meme accounts are using an ingenious and surprising tactic: making their accounts private. There are plenty of tips for increasing your organic engagement on social media. Many expect the same thing might happen on Instagram eventually. This has long been an issue on Facebook, where organic engagement has declined sharply. They make use of FOMOĪ constant struggle for brands is how to ensure their audience sees their content. Those friends are likely to hit follow once they’re finished laughing. The comments on meme posts are filled with users tagging friends who will also find them funny. In addition to racking up positive engagement, this is also a smart strategy for audience growth. Almost 75,000 people liked this post from because Friends and Nicolas Cage are common cultural ground. Some are more niche: makes memes for astrology lovers, which are a surprisingly large demographic.Ī post shared by Violetta Benson jokes work because they’re relatable, and they draw from a well of popular culture that most of their followers understand. riffs the challenges of “ adulting” for women with memes about work and relationship anxieties, while skews to younger teens (but still female). Broadly speaking, it’s Millennials and Gen Z-ers who spend a lot of time online, consume a lot of media, and have a sarcastic sense of humor.īut meme accounts also carve out distinct identities that align with their audience. Meme accounts definitely have mass appeal, but they’re also targeted to a particular audience. Meme-and-theme accounts also suggest that some creators are looking to stand out from their fellow meme-makers by cultivating a more distinctive look, something a little prettier than Lisa Simpson and her coffee. They’re like beautifully-wrapped gag gifts, and are especially popular among teens. Some meme accounts are now applying a more typical “Instagram” aesthetic, resulting in a hybrid style: meme-and-theme accounts. Ideally, you want your followers to know they’re seeing a post or Story from you before they even check the account. A post shared by thefatjewish recognizability of meme posts proves that consistency is important in building your brand on Instagram.
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